Pushbrite is a trading firm which is into import and distribution of electronic items. Pushbrite sells Lighting and other Items Likes Emergency lights, LCD TV, speakers , mobile phones, sundries, cutlery items which are being imported from different corners of the world which goes under strict quality control before it is launched in India Market

The company has customers located all over the country and invoices and dispatches material to hundreds of customers daily. Items were also sold on credit at times, and hence it was a major challenge for the company to keep its customers updated about the outstanding and payments. Also it required an automated system that would be able to send updates regarding dispatch/ delivery of items at its site.

Pushbrite is currently using Tally.ERP9 for accounts and inventory.

The Business Challenge

The customer base of Pushbrite is spread across the country. Innumerous enquiries are received by the marketing team everyday for the various items they deal in. Orders are booked and invoices are generated daily at the company’s offices. The products are packed and dispatched via various transporters.

After the products are dispatched, information is received by the marketing / accounts office. The customers are then notified about the dispatch details. Also, as the products are sold on credit at times, it was a major challenge to keep the customers informed about the outstanding payments. Added to this, the information pertaining to the courier/ transporter needed to be provided to the customer.

The key business challenges faced by Pushbrite were

1. Sending accurate dispatch info to customers as soon as the material is dispatched.
2. Automated payment reminders to credit customers.
3. Season’s greetings
4. Information about new arrivals.
5. Special offers
6. Order confirmations

The Solution

To overcome the above challenges and also considering new mobile technologies, Winjit Technologies Pvt. Ltd., Tally Partner, Nashik, suggested the company to use SMS as a fast medium to connect to its customers. ‘SMS Ally’ was used as a SMS solution, which seamlessly worked with Tally customers’ database of the company. SMS Ally facilitated the company to send information instantly to its customer contacts. Information like outstanding payment, receipt, dispatch and invoice details etc. was easy to be sent using a single SMS. User defined settings can be done for Sales, purchases, payments and receipts.

The company finds it comfortable to use SMS Ally even to send festive greetings to all of its customers, all at one time. The ROI was excellent and collections increased, thereby increasing the revenue flow.

One can send all the invoice details in a single SMS. First, based on the location preference the country is selected. SMS is sent within that country. To configure SMS, a unique account is created. The following details are sent as SMS directly from Tally – despatch Information, payment / receipt, purchase, order details.

Group SMS is sent easily to all sundry debtors or creditors. SMS can be sent to all at once or single Ledger at one time. The SMS can be previewed before sending.

SMS can be checked instantly for balance left and validity of the account. SMS history can be viewed – all previous SMS history with date, phone number, SMS text, voucher type, and unit consumed.

Benefits

• Automated text messaging system
• Prompt Reminders to clients.
• Faster collection of revenue.
• Mass SMS facility
• Hassle free operation
• Choice to use a web based bulk SMS service OR to send SMS directly via a mobile phone attached to the PC.